Ir al Inicio

lunes, 2 de abril de 2012

Burger King copia el menú de McDonalds


New image: Burger King's menu expansion is its biggest since it opened in 1954

Burger King changed its menu to feature frappe coffees, chicken strips and snack wraps- all of which have been heavily promoted at McDonalds for years at this point. 

Now, however, it may take more effort than ever to scrutinize the differences between the Burger King and McDonalds menus as the recent changes show a startling number of similar items.

Over the past year, Burger King evaluated all of its ingredients from the bacon to the cheese slices it serves on its char-grilled burgers as part of a yearlong quest to reverse years of slumping sales of its Whoppers and fries.

Comente esta noticia